Contents:

• Location, Location, Location!
• Leaflet Drops At Coffee Shops
• Google Optimisation
  
• Mohamed To The Mountain
• Bookings System
• Capture Client Contact Details
• Leaflet Design
• Target Market
• 101 Induction Session
• New Client Process
• Continuity
• Pricing Structure
• 'Full Restaurant Syndrome'
• Finally, Don't Forget '
  The Little Things'!

Target Market

I guess you need to decide which population you are really targeting and tailor flyers, website and, to a degree, class plans accordingly.

Although I started out expecting a mix, it does seem to have turned out that most of my clients are relatively fit, pathology free and already belong to existing gyms.

Although Pilates is great at many levels and my flyer and website try to reflect this, I think it fair to say, I target myself at a population that is already quite fit/active and in the 25 to 35 age bracket. This is probably due to the way I portray myself in my leaflets/website and the fact my one of my venues is a gym rather than a Church Hall etc.

That said, I have recently changed to a dance studio for all but the first Wednesday of the month, so it will be interesting to see if this affects my client base.

I discovered another way to attract my target market quite by accident.

I would sometimes attend the various doof-doof ab-crunch type classes at various gyms - not  for  their effectiveness but because they were good fun - albeit with moves that  were both  mindless and  laughably easy . 

I couldn't resist taking the moves up a few levels of difficulty and happened to be wearing a shirt with the motif  "Pilates - True Core Control". Several people asked me how I made the moves look so easy... I had no hesitation in telling them. Quite a few are now my clients.....

Next Page:  <101 Induction Session>