Leaflet Drops At Coffee Shops
For the past year, about 80% of new clients find me via Google (see later) and 20% via referral from existing clients. (I don’t ‘do the referral gimmick’ – ie ‘introduce a friend and get N free classes’ – I find the concept ‘twee’).
However, I started out with leaflet drops within a 5 minute walking distance of the venue.
Working in the CBD, there are numerous coffee shops at the bottom of tall office blocks and I reasoned that most people in these buildings would, at some stage, frequent the coffee shop at the bottom!
I found this to be a very efficient way of reaching people – ie much better than going into numerous reception areas on every floor of a large building. I was pleasantly surprised at the willingness of the coffee shop proprietors to let me place my leaflets on their newspaper/magazine stand – especially (can’t fathom why) when I mentioned that it was a NEW venture. In fact, I didn't get one knock back and a couple actually rang me when the leaflets were getting low!
Target The Cyclists!
I know many cyclists and they all seem to have pretty weak cores - strong arms and legs but weak cores. I have several cyclists in my class at any given time and they all comment how beneficial the classes are for the cycling.
So, on several mornings between 8 and 9am, I made a point of watching where the corporate cyclists headed into the large buildings – ie round the side of many of the big offices are doors to corporate areas set aside for staff bikes. I ‘collared’ a few cyclists as they entered these areas and asked them to leave my leaflets inside in the locker area.
I also located some of the more popular communal bike racks - again, within a 5 minute walking area of the venue - and left a few leaflets tied to them.
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