I didn’t cut corners on my promotional leaflet. Side 1 | Side 2
Being married to a former professional photographer helped, as did being a nerd by day. We did photo shoots one holiday and I did the initial layout/typesetting myself and then engaged a professional designer/printer to add the finishing touches.
I did have the foresight to keep the Class Days/Times as a generic “refer to website for details”. This was extremely useful when these details had to change – ie the investment in the leaflets wasn’t wasted and I could continue to use them.
I have since started more classes at another location and, in hindsight, wonder whether keeping the location similarly generic might have been a good idea. Jury’s out as I think it probably better to ‘be of fixed abode’ rather than ‘unduly itinerant’!
Choice of photographs was a quandary. I wanted to show how effective Pilates can be – especially when you consider I don’t do weights and was 48 years old when the shots were taken (Summer 2011). Photos of me in my Speedo’s?….. Hmm…. some of my friends, on seeing draft/proofs did warn the images might say “Gigolo” or “Rent Boy For Hire”. In the end, vanity prevailed the deciding factor being Joseph Pilates himself seemed comfortable enough to pose in white Y fronts!…
I have since had feedback that, although the flyers are very professional, maybe they should have photos of people in the CLASS – ie I have done this now on some areas my website – I have noted this type of image cropping up all over – ie two/three participants in the foreground at quite close range – sometimes with others in the background possibly relegated to a blur.
Something else I will be employing in the next iteration of leaflets (maybe even business cards) would be a QR code - ie one to point people with Smart Phones to my website. They're easy to generate - see here.
Next Page: <Target Market>