'Full Restaurant Syndrome'
When I first started the lunchtime classes, I allowed several friends/colleagues to attend for free. Likewise, I waived fees for a couple of people whose partners lost their jobs (they felt guilty spending even a small amount on my classes when their partners were making enormous sacrifices.)
Mad, crazy, poor business sense? Yeah, perhaps.
However, I figured I’d paid for the room and the mats, fitballs, foam rollers ANYWAY – they may as well get used. Plus, I was working on the premise that a full restaurant tends to attract more attention, more customers. This seemed to work – several members of the gym saw the busy class and joined the sessions.
Once the numbers started to increase, I obviously had to start asking my friends to pay but I still maintain a couple of pro bono slots which get used now and again.
And who knows, my classes are often fully booked with a waiting list so maybe karma does apply?
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